Essay influenced you most

When printing this page, you must include the entire legal notice. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

Essay influenced you most

Essay influenced you most

The Language of Advertising Claims by Jeffrey Schrank In the essay that follows, Jeffrey Schrank gives a list of the techniques advertisers employ to make claims for their products.

Written by a teacher, this selection should serve as a tool: As you read it, consider additional ad claims that fit within each of Schrank's categories. Students, and many teachers, are notorious believers in their immunity to advertising.

These naive inhabitants of consumerland believe that advertising is childish, dumb, a bunch of lies, and influences only the vast hordes of the less sophisticated.

Their own purchases are made purely on the basis of value and desire, with advertising playing only a minor supporting role. They know about Vance Packard and his "hidden persuaders" and the adwriter's psychosell and bag of persuasive magic. They are not impressed.

Essay influenced you most

Although few people admit to being greatly influenced by ads, surveys and sales figures show that a well-designed advertising campaign has dramatic effects. A logical conclusion is that advertising works below the level of conscious awareness and it works even on those who claim immunity to its message.

Ads are designed to have an effect while being laughed at, belittled, and all but ignored. A person unaware of advertising's claim on him or her is precisely the one most defenseless against the adwriter's attack.

Advertisers delight in an audience which believes ads to be harmless nonsense, for such an audience is rendered defenseless by its belief that there is no attack taking place. The purpose of a classroom study of advertising is to raise the level of awareness about the persuasive techniques used in ads.

One way to do this is to analyze ads in microscopic detail. Ads can be studied to detect their psychological hooks, they can be used to gauge values and hidden desires of the common person, they can be studied for their use of symbols, color, and imagery. But perhaps the simplest and most direct way to study ads is through an analysis of the language of the advertising claim.

The "claim" is the verbal or print part of an ad that makes some claim of superiority for the product being advertised. After studying claims, students should be able to recognize those that are misleading and accept as useful information those that are true.

A few of these claims are downright lies, some are honest statements about a truly superior product, but most fit into the category of neither bold lies nor helpful consumer information.

They balance on the narrow line between truth and falsehood by a careful choice of words.

Support Us

The reason so many ad claims fall into this category of pseudo-information is that they are applied to parity products, products in which all or most of the brands available are nearly identical.

Since no one superior product exists, advertising is used to create the illusion of superiority. The largest advertising budgets are devoted to parity products such as gasoline, cigarettes, beer and soft drinks, soaps, and various headache and cold remedies.

The first rule of parity involves the Alice in Wonderlandish use of the words "better" and "best. So "best" means that the product is as good as the other superior products in its category. When Bing Crosby declares Minute Maid Orange Juice "the best there is" he means it is as good as the other orange juices you can buy.

The word "better" has been legally interpreted to be a comparative and therefore becomes a clear claim of superiority. Bing could not have said that Minute Maid is "better than any other orange juice. The only time "better" can be used is when a product does indeed have superiority over other products in its category or when the better is used to compare the product with something other than competing brands.

An orange juice could therefore claim to be "better than a vitamin pill," or even "the better breakfast drink. If an ad hedges the least bit about a product's advantage over the competition you can strongly suspect it is not superior--may be equal to but not better.

You will never hear a gasoline company say "we will give you four miles per gallon more in your care than any other brand. Gasoline is a parity product, and, in spite of some very clever and deceptive ads of a few years ago, no one has yet claimed one brand of gasoline better than any other brand.

To create the necessary illusion of superiority, advertisers usually resort to one or more of the following ten basic techniques. Each is common and easy to identify.In race: Gobineau’s Essay on the Inequality of Human Races.

The most important promoter of racial ideology in Europe during the midth century was Joseph-Arthur, comte de Gobineau, who had an almost incalculable effect on late 19th-century social theory.

The way you react to the influence determines what kind of impact you receive from the influence. The person that has influenced my life the most, I've known my whole life.

This person has shapedmy life in so many different ways with her actions. My Mom Has Influenced Me English Language Essay. Print Reference this. Disclaimer: and establishing that might distract you from your main purpose in the essay. Insofar as you are writing about your mom’s influence on you, however, you should say something specific about you to clarify the nature of that influence.

4 People Who Have Influenced My Life. Article Topics. Debt-Free Living; Real Life On A Budget; Kids & Money; You might know her as D.J. Tanner from Full House, So that’s just a little about the people who have influenced me. I hope you also have influencers and mentors in your life.

A single-page essay will highlight one incident or description, while you'll add more detail and examples to longer essays. Tips If you are having a difficult time deciding on the person or thing that has influenced you the most, do not be tempted by obvious choices such as Gandhi, Mother Teresa or Martin Luther King.

Searching For The Hero Jung and Campbell aren't the only people who have attempted to map the Hero's Journey! There have been dozens of less celebrated forays into this area, and just about everyone comes to slightly different conclusions. Essay about The Person Who Most Influenced Me Words 4 Pages It is easy to say that a parent has had the most influence on your life, they taught you how to walk, talk, drink and among many other things hopefully right from wrong. The book An Essay on the Principle of Population was first published anonymously in , but the author was soon identified as Thomas Robert plombier-nemours.com book predicted a grim future, as population would increase geometrically, doubling every 25 years, but food production would only grow arithmetically, which would result in famine and starvation, unless births were controlled.

Sample Admissions Essays - Accepted by Harvard (Courtesy of EssayEdge) "Mike" Influence? Why is it that the people who influence us most influence us in ways that are not easily quantified?

Free Essays on A Person Who Influenced My Life